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Oriental School

Search Engine Optimization

Oriental School

Background: Oriental group of Hotel Management Institutions spread over 28 acres of land in three different campuses. It is owned and managed by the Malabar Hotel Management & Catering Promotion Trust (MHMCPT) – A charitable trust formed with an intention of promoting the Hospitality and Tourism industry.

Challenge: Oriental School wanted their website to rank well on pretty important keywords. They were quoted exorbitant amounts for SEO by local companies. As the site was quite old but not properly indexed inGoogle, achieving top rankings for a new website is difficult task to undertake.

Solution: After signing up, our SEO team conducted a feasibility study. A final list of keywords was selected based on mutual agreement. We also carried out competition analysis of top competitors of Vythirivillage.com. After this, they were given a schedule for the work which was to beperformed on and off the website. Our SEO team advised Oriental School to add some related contents to their website and we have found good improvement in 1-2 months time frame itself.